Start Here
What is the Million Dollar Challenge?
A 90-day campaign to put Massachusetts down payment assistance into the hands of first-time buyers — through a small team of Realtors and loan officers who've agreed to organize around it together. Watch the explainer below, then jump to the tab that fits what you need.
The Campaign
The Million Dollar Challenge
The math is simple. 8 Realtor partners. 5 buyer closings each. Over $1,000,000 in down payment assistance moved into the hands of Massachusetts families — in 90 days.
It's not about vanity metrics. It's about helping 40 renters become homeowners while the funding window is open. Pick your eight, run the play with each, hit the leaderboard.
The Program
The Massachusetts Housing Program
The Massachusetts Housing Program (administered by MassHousing) provides up to $25,000 in down payment and closing cost assistance for qualified first-time homebuyers in eligible communities.
How it works:
- 0% interest, no monthly payments from the buyer toward the assistance.
- Funds can be used for down payment, closing costs, permanent rate buydowns, or upfront mortgage insurance premiums.
- First-time buyer = anyone who hasn't owned a home in the last three years (most renters qualify).
- Income limits vary by community and household size — generally inclusive of working families, not just low-income borrowers.
- The funding is cyclical and finite. The current window runs April 27 – July 31, 2026, or until the funds are exhausted.
How to use this app
Four tabs. One profile.
Customize your profile once in any tab — your name, headshot, brand color, and contact info — and it flows everywhere. Each tab gives you a different kind of marketing asset to deploy:
Pitch decks for two audiences — the MDC overview (recruiting partners) and the first-time buyer pitch.
Six personalized posts per audience × three styles × four platform sizes, with caption text built in.
Long-form pieces ready to paste into your blog, newsletter, or LinkedIn.
Short-form video scripts with hooks, on-screen text, and b-roll suggestions for IG Reels.
FAQ
Common questions
+Do I have to use everything in here?
No. Use whichever tabs match your style. Some loan officers will only post articles. Some Realtors will only download the deck. Pick what fits.
+Can I edit the copy in the deck/posts/articles?
The exports are point-in-time downloads — once you have the .pptx or .png, edit it in PowerPoint or Photoshop. In-app text editing isn't supported (yet).
+What if my buyer doesn't qualify for the full $25,000?
The program is tiered by community and household size — most qualified buyers receive between $15,000 and $25,000. A 15-minute pre-qualification call gives you (and them) the actual number.
+Is this affiliated with MassHousing officially?
The Massachusetts Housing Program itself is administered by MassHousing. This app and the Million Dollar Challenge campaign are independent — they're a coordinated way for Realtors and loan officers to drive awareness of the program.
+Where do I go if I have a question about a specific buyer?
Reach out to your loan officer directly. If you don't have one yet, the deck and articles all surface contact info — drop a name into your profile and the contact card auto-fills.
Live
Track your progress in real time.
Every loan officer running the Million Dollar Challenge gets their own thermometer — five closings × $25,000 = $125,000 in down payment assistance moved into Massachusetts families. Hit your five, and you move the campaign-wide total toward $1,000,000.
Open your tracker →Ready?
Pick your starting point.
The full pitch deck — switch between the MDC overview (14 slides) and the buyer-facing pitch (11 slides). Download as PPTX, PDF, or images.
Open →Six personalized social posts per audience (Realtor partners / consumers / past clients), in three styles, sized for IG, Story, Facebook, or LinkedIn.
Open →Five long-form articles — blog, newsletter, or LinkedIn-ready, with your first name auto-stitched into the byline.
Open →Six ready-to-shoot Instagram Reels scripts with hooks, on-screen text, b-roll, and captions. Some for Realtors, some for loan officers, some for either.
Open →